Cross-cultural Strategies - International Market Development & Elite Sports Team Liaison
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Professional experiences in the general high technology field:

  • Fujitsu Ltd - Tokyo, Kawasaki (Japan) and São Paulo (Brasil)

    Knowledge transfer from Japan to Brasil. Introduction of new mid-range computer line to market dominated by IBM. Oversight of training of new customers, improving technical documentation delivery and solutions adapted to local market realities. (early identification of fundamental differences in business cultures and modification of entry strategy).


  • Philips NV - São Paulo, Hilversum and Eindhoven (Netherlands)

    Turnkey delivery of next generation public switching systems for export to Brazil, Asia and Europe/Middle East telephone authorities. Debugging of localized software for overseas marketplace.

    Assessment of internal corporate communications network needs and subsequent recommendation for upgrades in multinational centers for the company across Europe, including Germany, Italy, France, Spain and UK.


  • Harris Corporation - Melbourne, Florida (USA)

    Globalization of applications of leading edge semiconductor devices via direct and indirect sales channels worldwide. Reinforced global reach of Harris products to the international telecommunications community in Western Europe, North America, Japan and Brazil. Responsible for significant multi-million dollar sales growth to Top 10 Telecom manufacturers such as Bell AT&T, Nortel, Siemens, Ericcson, ITT, GTE, NEC and others.


  • Bipolar Integrated Technology, Inc. - Portland, Oregon (USA)

    Market launch and promotion of leading edge RISC processor solution worldwide across multiple partners, channels in the Americas and Europe. Establishment of distributor training and marketing development materials.


  • ETEC (ATEQ) Corporation - Beaverton, Oregon (USA)

    Technology transfer management of cutting edge semiconductor wafer pattern etching technology to Joint Venture formed by Canon Japan, Ishikawajima Heavy Industries and ATEQ Corp (US). Establishment of turnkey manufacturing plant in Japan.


  • Tektronix, Inc. - Beaverton, Oregon (USA)

    Reorganization and revamping of Tek’s corporate brand and technology assets via marketing strategy and activities to better align overseas subsidiaries and sales channels with core excellence, quality and values established via the leadership of its new management. Significant leadership role in strengthening Asia Pacific, North American and Latin American marketing team results, practices and agility to react to market realities.


  • Intel Corp. - Hillsboro, Oregon (USA)

    Localization and Quality Assurance services to Intel’s newest product, brand and technology launches. Adaptation and alignment of product software quality for dynamic Brazilian market (Portuguese language) not only to end users but Intel's channels as well. Typical topical areas involved the Pentium 4 with HT, Wireless LAN, web site promotions, education and training and many other areas of Intel's reach worldwide.



Professional experiences in the global sports arena of events:

  • Nike, Inc.

    Translation and interpretation services to marketing personnel, including language and cultural training (Brazilian market). Voice-overs, transcriptions of Soccer World Cup highlights, interviews and TV commercials and promotional pieces.


  • Tournament of the Americas 1992 (Pre-Olympics Barcelona)

    Officially appointed as translator, interpreter and team liaison to Brazilian Olympic Basketball All-Star team during Portland qualifying tournament. Inter-cultural expertise enabled the correction of potentially embarrassing misconceptions and situations involving team cultures, customs, and the organizers' ability to respond to them.


  • FIFA Men's World Cup 1994

    Public relations volunteer work at World Cup USA 1994 in Palo Alto Group C games. Outreach activities included working with fans and supporters, as well as players for the victorious Brazilian team. Lent multi-lingual expertise for on-site TV coverage from German, Brazilian and Mexican stations.


  • Olympic Games Atlanta 1996

    Brazilian delegate to international outreach conference ISC (International Sport Coalition) involving more than 200 representatives from over 50 nations.


  • Nike Masters Games 1999

    Volunteer support work with both Brazilian men's (Gold medals) and women's (Silver medals) volleyball teams in Beaverton event.


  • FIFA Women's World Cup 2003

    Training site oversight and operations during late stages of the event in Portland, Oregon. Liaison and practice site supervision for teams: Germany (eventual World Cup winner), China, Sweden (2nd place team), Russia, and Australia.


  • Atletas de Cristo do Brasil

    Since 1994, US representation of Brazilian professional and amateur elite athletes' outreach worldwide. Establishment of not for profit entity in the US. Designed and launched international web site. Management of fund raising and funds disbursement for outreach projects worldwide, included those to disadvantaged children, athletes without contracts and those in more urgent need.